Strategy that scales your site without slowing you down.

Wisdom is timing
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The best user experiences happen when teams pull in the same direction.

I manage the strategy, structure, and scaling of marketing websites by bridging design, CMS, and SEO to remove bottlenecks and keep sites aligned with business goals.
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Web Design
Scaling an event-tech marketing website to empower content management and attract better quality leads
Design System
Establishing trust in user experience for internal tools through expandable design systems and user flows.
Web Design
Providing reliable and malleable design support tailored toward community and non-profit strategy
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Proactive Strategy

User research & analysis

Information architecture

Conversion rate optimization

Content strategy

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Scalable Creative

Website, product & platform design

Design systems

Wireframe & prototyping

Visual design & brand identity

Illustration showing marketing team bring various elements of email, conversion, content together for development
Modular Development

No-code web tools & integrations

Editor-friendly CMS setups

Custom CSS/HTML

Performance optimization

Collaboration that clears roadblocks instead of creating them

"Despite some quick needed turn around and edits, she was always a team player and integrated well with whoever she worked with."

Matt Heilman
Matt Heilman
Founding UX Designer at Upbound
Crafting practical design solutions for B2B, SaaS, nonprofits & entrepreneurs since 2013.
kendra.black13@gmail[.]com
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