Designing websites that don't just sit there.

I structure content, simplify your CMS, and scale your site to meet marketing, product, and sales goals—all while keeping SEO in mind and helping your message land with the right people.

Let's Connect

We create better user experiences by empowering the teams behind the scenes.

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Web Design

Scaling an event-tech marketing website to empower content management and attract better quality leads

Design System

Establishing trust in user experience for internal tools through expandable design systems and user flows.

Web Design

Providing reliable and malleable design support tailored toward community and non-profit strategy

Process isn’t one-size-fits-all.
Mine adapts to fit the problem.

Illustration of Kendra speaking about strategy with a client in a remote setting

Proactive Strategy

User research & analysis

Information architecture

Conversion rate optimization

Content strategy

Illustration of Kendra building the layout of a web page by moving components

Scalable Creative

Website, product & platform design

Design systems

Wireframe & prototyping

Visual design & brand identity

Illustration showing marketing team bring various elements of email, conversion, content together for development

Modular Development

No-code web tools & integrations

Editor-friendly CMS setups

Custom CSS/HTML

Performance optimization

Collaboration that clears roadblocks instead of creating them

"Working with Kendra is simply great: not only she is an enthusiastic and talented designer, but she is also very reliable. She cared for all the projects we worked on, whether big or small."

Cécile Bergmans

Senior Project Manager