I design CMS websites that adapt to your budget, bandwidth or toolkit

Constellation Mind Map Interactive constellation map with nodes that reveal connections when hovered or clicked.

I've seen what "move fast & break things💪💪💪" actually breaks

–it's people, mostly.
Misaligned teams might solve the wrong problems or create short-term fixes that increase technical debt over time. I work within your team's constraints and strengths to prioritize what to fix now, defer for long-term growth.

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Web Design
Scaling an event-tech marketing website to empower content management and attract better quality leads
Illustration of Kendra speaking about strategy with a client in a remote setting
Proactive Strategy

User research & analysis

Information architecture

Conversion rate optimization

Content strategy

Illustration of Kendra building the layout of a web page by moving components
Scalable Creative

Website, product & platform design

Design systems

Wireframe & prototyping

Visual design & brand identity

Illustration showing marketing team bring various elements of email, conversion, content together for development
Modular Development

No-code web tools & integrations

Editor-friendly CMS setups

Custom CSS/HTML

Performance optimization

Collaboration that clears roadblocks instead of creating them

"Kendra is prompt, organized, and diligent in her follow through. She always has suggestions and best practices to offer to ensure we're headed down the right path."

Matt Snodgrass
Matt Snodgrass
Director of Marketing at Swapcard
Crafting practical design solutions for B2B, SaaS, nonprofits & entrepreneurs since 2013.
kendra.black13@gmail[.]com
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